• Skip to primary navigation
  • Skip to main content
default-logo
default-logo

20 Articles in 20 days

May 2, 2020 By Mehrnaz Bassiri

It was fourteen days ago that I decided to take control of the brain fog I was struggling with for the last couple of months. It all started the day I woke up with a sore throat and chills through out the day. My mind just didn’t seem to be able to think clearly.

 

A few days later both my fiance and I came down with the longest flu we’ve ever had. We felt exhausted for ten days and had very mild symptoms of feeling feverish, brain fog and chest tightness. We had just started to see cases of COVID-19 here in Vancouver and when I read about the symptoms online I was fairly certain we had the virus, so we went into quarantine. There were days that I thought I felt better only to feel much worse the next morning. The unpredictability began to create increased anxiety for me as I didn’t know how much worse it would get. My partner ended up getting tested and her results were negative but they told us the results may not be reliable if our symptoms are mild. We continued to monitor ourselves at home.

 

About ten days later even though we both felt much better, my brain fog was still there. I searched online and found that one of the symptoms of anxiety is brain fog. That’s when I decided to take action. I set the goal to write 20 articles in 20 days to challenge myself to formulate logical thoughts and analysis. I wrote my first article on April 13th and this is my last one. I am proud of having stuck with it all the way to the end. I almost didn’t write this last article, thinking I came far enough and maybe I can cut myself some slack. But then another part of me refused to give up and convinced me to sit down at my desk and write the last article.

 

Often challenging goals that stretch you and make you step outside of your comfort zone create an inner struggle between wanting to give up and then staying the course. The first ten articles pushed me to my limits as my clouded mind struggled to think of things to write about or ideas to share. But my body did the work of getting up every morning and sitting behind the desk until I had written 500-700 words.

 

Once I got into a routine, the words started to come easier and faster and I was enjoying the process more. My brain fog lifted. At this point I had 16 articles and I was so close to reaching the goal. Even though I was tempted to stop, I decided to keep pushing.

 

Reaching goals, reaching success isn’t easy. It takes a lot of practice, a lot of willpower, and self-control. In her book Grit, Angela Duckworth interviewed Rowdy Gaines who is an American former competitive swimmer, U.S. Olympic Hall of Fame member, three-time Olympic gold medalist, and member of the International Swimming Hall of Fame. Dr. Duckworth asked Gaines if he loved practicing. He said, “I’m not going to lie, I never really enjoyed going to practice, and I certainly didn’t enjoy it while I was there. In fact, there were brief moments walking to the pool at four or four-thirty in the morning, or sometimes when I couldn’t take the pain, when I’d think, ‘God, is this worth it?’”

 

Call me a masochist but with all the discomfort and suffering that these focused practices create, they are addictive. When you see progress and improvement and when you achieve the little milestones you get a boost of motivation, encouragement, and drive that pushes you forward. When you look back you can see how far you’ve come and how much your efforts have played a part in placing you where you are now.

 

Now that I have fully achieved my first goal, I am taking a couple of days off before creating a new goal, perhaps a more challenging one to keep my mind sharp and focused during these uncertain times. What have you been working on lately?

Filed Under: Featured In

Make an Impact: Why Building Credibility Matters

May 2, 2020 By Mehrnaz Bassiri

When I first started my business back in 2011 I put in countless hours marketing and advertising my services. I went door to door distributing newsletters and postcards, I put business cards on car windshields, and I went to business networking events. This work was exhausting and I didn’t see much return on my time investment.

 

Luckily, things have shifted since then and today customers come to me instead of me having to go to them. What changed? Out of frustration with how hard it was to make money and bring in new clients I started to focus on building my professional online brand. Instead of spending the day going door to door I focused on guest blogging on prominent platforms. Instead of going to random networking events I started to build a network on Linkedin. And instead of putting business cards on car windshields I worked on my SEO that directed more traffic to my site.

 

Once I became more efficient with my marketing and advertising, many more people started to find me. Since they had found me through either an article I wrote or word of mouth from a client or a Linkedin connection, they already had a certain level of trust and confidence in my ability to help them. The ROI from boosting my online professional brand didn’t compare to my old way of getting the word out about my services.

 

Whether you are an employee or an entrepreneur there is great benefit in continuously improving and updating your professional profile. Here are some ways you can achieve it.

 

Guest blog for prominent platforms

 

There are two benefits in getting your name in places like the Huffington Post, Addicted2Success, Thrive Global, to name a few. Firstly, when these big sites link to your website, it sends a signal to Google that your site is important. It can boost your SEO tremendously and your site will rank higher on online search results, increasing your visibility to your target audience. The second benefit is big sites and platforms take content from each other. So sometimes I noticed other websites wrote articles about my articles and they referenced me and gave me a linkback to my site. This further spread the word about my services and gave a nice boost to my website ranking.

 

Get out and speak at events

 

In a few instances, speaking at what I thought would be a low attended event brought in much business for me, not just from the event attendees buying my services but also inviting me to speak at their company’s events. You never know who you have in your audience and getting yourself out there through speaking creates a huge opportunity for yourself and your business.

 

Keep everything as up-to-date as possible

 

This includes your LinkedIn, website, and resume. Make sure it’s easy for people to contact you through your website and LinkedIn profile. You never know who is looking for your services. I have received many job offers on LinkedIn and I make sure to tweak my profile on a regular basis to ensure everything is up to date.

 

Focusing on continuous learning and improvement, and sharing what I learn with others has brought me the business success I never thought possible. Although the process is slow and it takes a lot of effort and courage to put yourself out there, if you are serious about growing your business or professional profile, you must find ways to overcome your fear and start getting outside your comfort zone. Opportunities are waiting for you.

 

Filed Under: Featured In Tagged With: authority, business credibility, social proof

Scale for Success: How to Create Multiple Income Streams

May 2, 2020 By Mehrnaz Bassiri

The impact of the COVID-19 pandemic on businesses has made me realize the importance of continually building different streams of income. With so many businesses taking a hit or going under because of the pandemic many professionals, business owners, and entrepreneurs are struggling to see the light at the end of the tunnel. But while many businesses are struggling, others have never done better.

 

I pay close attention to my surroundings and to the feedback I receive from my clients. This allowed me to create five streams of income since I started my business nine years ago. I began my entrepreneurship journey by tutoring high school students in their math and science courses. After a year or so my client list grew and I created a tutoring company, expanded into the elementary and middle school market and hired other tutors to help me. I then started to get invited to speak about topics such as goal setting, study skills, and personal development so I created my speaker website. Now companies and organizations contact me for speaking engagements. Then recently people in my network asked me to coach and mentor them in their self-discovery and professional development journey so I added those services to my offerings.

 

Then the pandemic came along and wiped out my speaking and consulting schedule as these events were cancelled or rescheduled. The majority of my income is now coming from just a couple of income streams and I feel blessed to have built and developed them before this crisis.

 

Diversifying your income may not be as hard as you think, especially if there is a unifying theme. Although I offer a lot of different services to different industries and age groups, the underlying theme is goal setting, growth mindset, and learning the process of mastery. These are the topics I work with and it doesn’t matter whether I’m speaking to corporate executives or running my tutoring company. The material is the same, I tweak the content to my audience’s profile. Before when people asked me what I do for work I struggled to answer that question because I do so many things. But now I explain the underlying theme – I am an educator and a progress specialist.

 

There is great benefit to expanding your skills and offerings during this slowdown. Try to find the underlying theme in your line of work and see if you can repurpose your skills and content to another group of potential customers who can benefit from what you have to offer. It’s the surest way to scale for success.

 

Filed Under: Featured In Tagged With: business success, covid-19, diversifying income stream

Be Confident: Aim High for Success

May 2, 2020 By Mehrnaz Bassiri

We all have those memories that have stuck with us no matter how many years have gone by – ones that we revisit once in a while and reflect on the lesson learned. One of my memories goes back to the year 2000, when I went to see my grade 12 math teacher the morning before my final diploma exam to ask him a math question. The mark I would get on this single exam would be worth 50% of my entire math 12 mark. It was a big deal but I had spent so much time preparing that I felt confident. After he answered my question he asked, “how do you feel? Are you ready for it?” I calmly and confidently responded, “yeah, I’m aiming to get a 100%.” I am now very familiar with the awkward silences people give you when they think you’ve said something ridiculous. But on that morning I was so sure of my preparedness for this final test that I didn’t have any doubt I knew absolutely everything they could throw at me. I felt calm and tried to stay away from the kids sitting in the cafeteria cramming and telling each other how nervous they were. I needed to keep my state of mind. I didn’t end up getting 100%, but I got 98%. You know how they say shoot for the moon so if you fall, you’ll land on the stars? Although I didn’t get my 100% I was quite proud of myself for how close I came to my goal. This memory has stayed with me until now because it taught me a few important life lessons:

 

Prepare prepare prepare

 

I had started preparing two months in advance and spent hours studying, doing sample questions, going over the entire textbook, and completing sample tests while timing myself. I had prepared for this exam like an athlete trains for their event. I have learned that by preparing fully and completely for a big event my confidence comes naturally and my nerves are at ease on the day. I used this lesson in 2018 to prepare to give my first TED talk. I practiced so much that I was able to rehearse with ease and comfort in any environment – while walking my dog, in a busy park, or running on the treadmill.

 

You must have 100% faith in yourself

 

If I didn’t have all the faith in myself and my skills my teacher’s silence after I told him how high I was aiming could have created doubts in my mind. Once you’ve done all the preparation and training, it’s time to put all the self-doubt aside and have complete faith that you are bound to be successful. This way, it won’t matter what others say or think your inner state will remain confident and reassured.

 

Don’t focus on the outcome

 

Even though I set a goal to get 100% on the math exam, once I set the goal I stopped thinking about it. The goal gave me the destination I wanted to reach and the rest of the focus was in my training and preparation. Paying attention to improving skills, habits, and strategies are what will get you to your goal. Too often goal setting fails to give concrete results because we are too focused on the outcome and since it is a far away destination from where we currently are, we feel overwhelmed and give up.

 

Every event and encounter can teach us something valuable about life and living. The key is to pay attention to not miss these wisdom nuggets we can use for our growth and development.

 

Filed Under: Featured In

5 Quotes for Motivation

May 2, 2020 By Mehrnaz Bassiri

Motivational and inspirational quotes have a powerful ability to shift our mindset and outlook on life and work. They give us a quick and timely boost in the quality of our thoughts, which in turn, refuels our energy, psychology, and focus.

 

These words of wisdom are sometimes what it takes to give us much needed encouragement. Sometimes an inspirational quote is all it takes to provide the instant incentive to get back to work after a setback. It’s like having a coach that tells you they believe in you and that you can achieve what you’ve set out to achieve. It can be a powerful motivator to get back up and try harder.

 

My neighborhood is full of big magnolia trees – with their beautiful blush pink and soft white petals – that bloom every spring. To me, they are a symbol of beauty, health and enduring strength. Every time I look at them I think about how these big beautiful flowers are the product of all the nurturing and work from the elements that are invisible to me – water, air, sunlight, soil, nutrients, bacteria. These elements continually and persistently work to achieve an impressive outcome every spring. It is the same with our lives and our work, a considerable amount of work is required on our part that is invisible to others. And because it’s invisible, it’s easy to forget that it exists. Every successful person talks about the tremendous amount of work they had to put in to get to where they are and these words are what inspires me to keep going. They remind me how important it is to put in consistent and persistent effort no matter how slow the progress may be.

 

Here are some of my favorite words of wisdom that have come in handy when I needed them the most.

 

“Don’t talk, just act. Don’t say, just show. Don’t promise, just prove.”

“You only fail when you stop trying.”

“Strength does not come from winning. Your struggles develop your strength.” 

“The only time you should look back is to see how far you’ve come.”

“Life is like riding a bicycle. To keep your balance, you must keep moving.”

Filed Under: Featured In Tagged With: motivation, motivation quotes, quotes for success

  • Page 1
  • Page 2
  • Page 3
  • Interim pages omitted …
  • Page 5
  • Go to Next Page »

Instagram
© Mehrnaz Bassiri. All rights reserved.  Privacy Policy /  Terms of Service / Sitemap
  • HOME
  • ABOUT
  • Coaching
  • BOOKS
  • CONTACT
  • find me on linkedin
  • find me on instagram
  • Home
  • About
  • Books
  • Coaching
  • Keynote Speaking
  • Contact